Advertising Policy

Effective Date: September 23, 2008

At Just One More Day, it’s our mission to increase Awareness about Diffuse Intrinsic Pontine Gliomas, fund research, and give children and their families who are living with cancer a chance for hope, care and love.  JustOneMoreDay.org provides resources, tools, connection and guidance for those who are impacted by a diffuse intrinsic pontine glioma. To support this mission, we accept advertising on our site. The purpose of this policy is to explain the types of advertising that we accept on our site and the limitations that we impose on advertising. It’s also important that you are able to easily differentiate between advertising and independent, editorial content on our site.  When we speak of “advertising” or “advertisements,” we mean all forms of advertising, sponsorships and promotions for which we receive compensation.

We do not endorse products, services or companies.

Just One More Day for Love, Hope & a Cure has not evaluated the products and services advertised on our site. The appearance of advertisements is not a guarantee of those products, services or the companies that manufacture, distribute or promote such products or services. The fact that certain products and services are advertised on our site is not an endorsement of those products and services and does not influence the editorial content on our site. We clearly identify all advertising.

We’ve established guidelines on how we label advertising so that you’ll know what is an advertisement and what is editorial content. We use clear and consistent language and visual cues to distinguish advertising from editorial content. You will see the following descriptors on our site for different types of advertising:

• "Advertisement" is used to label the most common form of advertising on our site. The content of this form of advertising is controlled by the advertiser. Ads are labeled with the word "Advertisement”. If you click on an advertisement, it will usually link to a website that’s operated by the advertiser. We have no control over the advertiser’s website or the policies on that site. You should familiarize yourself with the terms of use, privacy policies or other policies applicable to those sites before using them.
• "Sponsored by" is used to label content when an advertiser has paid for association with an article or service, but the content or service is not editorially controlled or influenced by the advertiser. We identify this kind of advertising by clearly showing that the content or service is "Sponsored by" the advertiser.
• "Provided by" is used to identify advertorials, which are content that are created or influenced by advertisers for the purpose of promoting a product or service. We identify advertorials as “advertising” so that you can distinguish them from editorially independent content. You can recognize advertorials on our site by a yellow background, the “Provided by” label at the top of the article, and the name of the advertiser at the end of the article.

We do not accept certain kinds of advertisements.
To help ensure that the advertising on our site is consistent with our mission of assisting families, Just One More Day for Love, Hope & a Cure has adopted certain limitations on the types of advertising that we accept.
Advertisers are prohibited from placing any advertising that:

• Contains false or misleading claims
• Promotes products that are illegal or whose distribution would violate the law
• Promotes the sale of firearms, ammunition or weapons designed to inflict serious bodily harm
• Promotes the sale of fireworks
• Promotes betting or gambling
• Promotes pornography
• Is for online pharmacies that are not compliant with the Verified Internet Pharmacy Practice Sites (VIPPS) program
• Advocates a political, religious or controversial public position or candidate for public office
• Makes health claims that are not adequately substantiated.

With respect to alcohol and tobacco advertising, we do not accept advertising that promotes alcohol or tobacco products. However, we may accept promotions for educational campaigns such as smoking cessation and responsible drinking messages that are consistent with genuine efforts to educate consumers, rather than surreptitious attempts to promote consumption of alcohol and tobacco.

We will post updates here.
We will review this policy frequently, and we may revise it periodically. If we make changes to this policy, we will post the updated policy here. This policy’s effective date will be identified at the top of the page.